Musa

Solution Pitch

The Problem

In Latin America, limited access to adult education hinders economic development and perpetuates poverty. With less than 45% of adults completing upper secondary education, workforce adaptability suffers. Musa addresses these challenges by providing accessible education via WhatsApp, crucial for boosting economic growth and reducing inequality in underserved communities.

The Solution

Musa is an innovative educational platform that democratizes access to education in Latin America by leveraging the widespread use of WhatsApp. Musa uses WhatsApp to deliver personalized, bite-sized microlearning modules directly to users’ mobile phones, ensuring accessibility to anyone with a mobile device. This approach significantly lowers barriers to entry, particularly for those unfamiliar with digital technology. By utilizing artificial intelligence, the platform tailors content to individual learning needs, making the educational experience relevant and engaging. Additionally, real-time data analysis continually refines the educational offerings by assessing user progress and content effectiveness. Musa’s goal is to empower individuals with the skills and knowledge needed to improve their employability and economic stability, ultimately driving broader socio-economic development across the region.

Stats

380,000 students have engaged with Musa's educational platform