Solution Overview & Team Lead Details

What is the name of your solution?


Provide a one-line summary of your solution.

We are leveraging AI technology to build “A 21st-century sexual health ecosystem for Millennials and GenZ."

Film your elevator pitch.

What is your solution?


StandWeSpeak's solution is Mae, an innovative AI-driven sexual and reproductive health (SRHR) chatbot designed to empower young people to make informed decisions about their bodies and lives, by providing them with a comprehensive and accessible source of SRHR information and services.

How Mae Works:

  1. AI Technology: Mae leverages cutting-edge Artificial Intelligence (AI) technology to deliver personalized solutions to users based on their age, gender, location, and needs. This technology allows Mae to provide tailored information and support.

  2. Medical Accuracy: Mae is a reliable source of medically and legally accurate SRHR information. It ensures that the content provided is up-to-date and trustworthy, addressing the need for accurate information on sensitive topics.

  3. Access to Experts: Users have the opportunity to connect with healthcare and legal experts through Mae. This feature allows individuals to seek professional advice and guidance in a confidential and non-judgmental manner.

  4. Product Access: Mae serves as a gateway to access essential SRHR products, including menstrual hygiene products, sexual wellness items, and contraceptives. This feature facilitates users' access to products that promote safe and informed decision-making.

  5. Educational Resources: Mae offers a rich repository of digital content, podcasts, and resources related to SRHR. This educational component enhances users' understanding of the topic and equips them with valuable knowledge.

We are building a "Digital Sexual Health Ecosystem for youth" just like should be - affordable, accessible, and gender-inclusive.

What Sets StandWeSpeak Apart:

  1. Accessibility: StandWeSpeak's Mae is a fully digital platform, making it easily accessible to a wide range of users. This accessibility ensures that SRHR information and resources are readily available to anyone with an internet connection.

  2. Reliability and Affordability: All information provided through Mae is curated and vetted by global experts in the field. This commitment to reliability and accuracy ensures that users have access to trustworthy information at an affordable cost or even free of charge.

  3. Non-Judgmental and Inclusive: Mae is designed to be non-judgmental and inclusive. It caters to underserved communities, including the LGBTQ+ community, women, teenagers, people with disabilities, and more. This inclusivity is vital in addressing the unique SRHR needs of various demographics.

  4. Teleconsultation and Telemedicine: Mae's AI technology enables features such as tracking vital signs, providing medication reminders, and facilitating virtual consultations with healthcare providers. This reduces the need for in-person visits, making healthcare more accessible, especially in regions with limited healthcare infrastructure.

  5. Anonymity: Mae recognizes that taking the first step in seeking SRHR information or support can be daunting. Anonymity is a key feature that encourages users to initiate conversations, open up about their concerns, and seek help without hesitation or fear of judgment.

StandWeSpeak's Mae is a 21st-century sexual health ecosystem that combines AI technology and expert support. It aims to empower young people to make informed decisions about their bodies, relationships, and lives while breaking down the barriers that have historically hindered access to accurate SRHR information and support. This solution is a pivotal step towards addressing the sexual and reproductive health needs of young people in India and beyond.

What specific problem are you solving?

StandWeSpeak is dedicated to addressing several critical issues related to sexual and reproductive health and rights (SRHR) among youth in India. We recognize the scale of these challenges and their profound impact on individuals and communities, not only in India but globally.

  1. Widespread Misconceptions and Stigma: In India, as in many parts of the world, there exists a significant knowledge gap and widespread misconceptions about SRHR among youth. These misconceptions are perpetuated by cultural norms and taboos, which contribute to stigma and shame. Young people often lack accurate information and are deterred from seeking help or support.
  2. Limited Access to Confidential Healthcare: A substantial portion of India's youth, especially girls, young women, and the marginalized community lacks access to confidential SRH services. This lack of access includes essential resources such as contraception, pregnancy tests, and menstrual hygiene products. The consequences are severe, leading to higher rates of unintended pregnancies, unsafe abortions, overpopulation, sexual violence, mental health issues, and more.
  3. Affordability and Convenience: The affordability and convenience of accessing SRH services are significant barriers. The cost of healthcare services, transportation, and the time involved in seeking healthcare often deter young people from obtaining the care they need.

Indian and Global Statistics: The scale of this problem is immense and spans across communities in India and globally: 

  1. Global Unmet Need for Family Planning: Around the world, approximately 225 million women in developing countries have an unmet need for family planning. This contributes to 74 million unplanned pregnancies and 36 million abortions every year. (Women Deliver)

  2. Maternal Mortality: Every day, about 800 women die globally from preventable, pregnancy-related causes. These statistics underscore the need for improved access to SRHR services. (WHO)

  3. STIs and HIV Epidemic: India hosts the world's 3rd largest HIV epidemic, necessitating effective prevention strategies and SRHR education, especially for youth. (WHO)

  4. Sexual Abuse: Shockingly, 1 in every 2 children in India falls victim to sexual abuse, emphasizing the urgency of providing resources and support for young people. (UNICEF)

  5. Unintended Pregnancies: Out of the total 48.1 million pregnancies in India, half (28 million) are unintended, highlighting the pressing need for SRHR education and resources. (WHO)

  6. Teenage Unsafe Abortions: Globally, an estimated 3 million teenage girls undergo unsafe abortions each year, posing a significant risk to their health and well-being. (WHO)

  7. Intimate Partner Violence: On a global scale, 1 in 3 women experiences intimate partner violence, making it essential to empower individuals with SRHR knowledge. (UNICEF)

Current competitors and substitutes:

  1. Traditional Education: Formal sexual education in schools and colleges often provides basic information about sexual health. However, it is limited, lacks inclusivity, and doesn't address the specific needs of individuals.
  2. Search Engines and General Websites: These sources may provide a wide range of information, but the quality, accuracy, and reliability can vary significantly.

  3. Healthcare Providers: Healthcare professionals offer trusted advice, but access to them can be limited due to various barriers, such as cost, stigma, or geographical distance.

Who does your solution serve, and in what ways will the solution impact their lives?

Target Audience:

StandWeSpeak's solution, Mae, serves as a lifeline for a diverse and underserved target population, primarily consisting of teenagers and young adults aged 13-35. Within this age group, the solution places a special emphasis on reaching girls, women, and members of the LGBTQ+ community who have been historically underserved and marginalized in terms of sexual and reproductive health (SRH) support.

Challenges Faced by the Target Population:

  1. Limited Access to Comprehensive SRH Education: Many young people, particularly girls, women, and LGBTQ+ individuals, have limited access to comprehensive SRH education. Traditional educational systems often fail to provide adequate, inclusive, and non-stigmatizing SRH information.

  2. Stigma and Discrimination: SRH topics can be stigmatized and lead to discrimination, particularly when it comes to issues like contraception, pregnancy outside of wedlock, and gender identity. This stigma often prevents individuals from seeking the information and healthcare they need.

  3. Confidentiality Concerns: Confidentiality and privacy are significant concerns for teenagers and young adults when accessing SRH information and services. They fear judgment, exposure, and social repercussions.

How Mae addresses their needs:

  1. Access to Medically Accurate Information: Mae provides medically and legally accurate SRH information, empowering young people to make informed decisions about their bodies, relationships, and lives. It counters misinformation and misconceptions.

  2. Reducing Stigma and Discrimination: By offering an anonymous and non-judgmental platform, Mae encourages young people to seek information and support without the fear of societal stigma or discrimination. It fosters an environment of acceptance and understanding.

  3. Confidential and Inclusive Support: Mae ensures confidentiality by facilitating virtual consultations with healthcare and legal experts. It caters to the specific SRH needs of girls, women, the LGBTQ+ community, and other underserved groups.

  4. Access to SRH Products: The chatbot facilitates access to essential SRH products, including menstrual hygiene items, sexual wellness products, and contraceptives. This access reduces the risk of unintended pregnancies, unsafe abortion, and the spread of sexually transmitted infections.

  5. Educational Resources: Mae offers a wealth of digital content, podcasts, and resources related to SRH. These resources enhance users' understanding of the topic, enabling them to make informed decisions.

Impact on Their Lives: 

Mae's innovative solution has a profound and life-changing impact on the underserved population:

  • Empowers young people with the knowledge and skills to make informed decisions about their SRH.
  • Reduces the risk of unintended pregnancies, unsafe abortion, and the spread of sexually transmitted infections.
  • Improves mental and emotional well-being by creating a supportive and non-judgmental environment.
  • Enhances access to confidential healthcare services and SRH products.
  • Fosters inclusivity by addressing the unique needs of girls, women, the LGBTQ+ community, and other underserved groups.

How are you and your team well-positioned to deliver this solution?

Our Proximity to the Communities We Serve:

Our young and dynamic team at StandWeSpeak is deeply committed to the mission of revolutionizing sexual health education, and our proximity to the communities we serve is a cornerstone of our approach. Our staff includes individuals with backgrounds in sexual health education, technology development, and community building. This multidisciplinary approach enables us to approach the with sensitivity and create innovative and comprehensive solutions that will make tangible impact in the lives of young people.

Our Team:

  1. Priyal Agrawal (Founder and CEO): Priyal is an award-winning social entrepreneur, gender equality advocate, podcast host, and Certified Sexuality Educator. She is the visionary leader of StandWeSpeak and holds a background in Psychology with over 5 years of experience in the mental health and social sectors. Her extensive experience of working in Asia's largest prison and suicide prevention helpline equips her with a deep understanding of the unique challenges faced by young people.

    Priyal's contributions have been recognized on international platforms, such as World Bank, UN Women, The Diana Award 2022, making her a leading voice in the field of sexual health education.

  2. Dr. Keshav Maheshwari (Chief Development Officer): Dr. Keshav is a Medical Professional who plays a pivotal role in generating business leads, networking with domain experts, and ensuring the operational efficiency of our initiatives.

  3. Ishanika Sehgal (Marketing Head): With an MBA specializing in Digital Marketing, Ishanika is an expert in generating creative digital content for social media and marketing. Her skills are instrumental in reaching our target audience effectively.

  4. Abhishek Sharma (Web Developer): Abhishek, a Full Stack Developer, holds a B.Tech in Computer Science and Engineering. His technical expertise contributes to the development and maintenance of our tech-driven platform.

  5. Vipasha Attri (Business Development Associate): With a Master’s degree in Gender Studies, Vipasha has worked with numerous grassroots organizations on SRHR.

Advisory Team Members:

  • Radhika Saxena (Women's Rights Lawyer and faculty member, The Faculty of Law, OP Jindal Global University): brings expertise in legal aspects related to sexual health and gender rights.

  • Andriana Loukanari (CFA and Senior Associate in Product Management, Citi Bank): provides valuable insights into financial management.

  • Naomi Balodemas (Vice President and Relationship Manager, Citi Bank): her expertise in relationship management and financial services adds depth to our team.

  • Amelia Jenkinson (Founder, School of Sexuality Education): offers valuable insights into sexuality education and its delivery.

  • Matthew Alpart (PWM Analyst, Goldman Sachs): contributes to the financial aspects of our projects.

  • James Hun (CMO at Incubig Korea): brings insights into global marketing and corporate strategy.

  • Yoan Reed (Board Trustee, the Sex Education Forum): offers expertise in sex education and advocacy.

  • Dr. Andy Silveria (Assistant Professor, Goa Institute of Management): contributes to our evidence-based approach.

We are deeply connected to the communities we serve, and our design and implementation processes are meaningfully guided by their input, ideas, and agendas. We engage in ongoing dialogue and collaboration with the communities to ensure our solutions are truly designed to address their specific needs and challenges.

Which dimension of the Challenge does your solution most closely address?

Improve the SRH outcomes of young people and address root cause barriers to SRHR care.

In what city, town, or region is your solution team headquartered?

Raipur, Chhattisgarh, India

In what country is your solution team headquartered?

  • India

What is your solution’s stage of development?

Pilot: An organization testing a product, service, or business model with a small number of users

How many people does your solution currently serve?

As of now, StandWeSpeak's innovative solution serves a substantial number of individuals, making a meaningful impact on the lives of young people across various countries. Here are the key statistics and metrics that showcase our reach and impact:

  1. Mae Chatbot Usage: Our AI-driven sexual health chatbot, Mae, plays a pivotal role in addressing the sexual health needs of young individuals. Each month, Mae answers over 40,000 questions, providing essential information and guidance to more than 15,000 users from 6+ countries. This monthly engagement demonstrates the high demand for accurate and accessible sexual health information. 

  2. Workshops for Schools and Colleges: To further our mission, we have conducted workshops that have reached and benefited more than 50,000+ school and college students. These interactive sessions aim to educate young individuals on topics such as consent, contraception, and sexuality, empowering them with the knowledge to make informed decisions.

  3. Agent of Change Program: We have trained over 450+ college students as "Agents of Change" who are committed to normalizing discussions on critical sexual health topics within their campus communities. This grassroots approach has the potential to create a ripple effect, fostering a more open and informed environment.

  4. Podcast Engagement: Our efforts extend to creating digital content. Our "SexEd Unfiltered" podcast, which provides insights into various aspects of sexual health, has successfully reached over 20,000+ listeners. This multimedia approach allows us to engage with a broader audience.

  5. Expert Consultations: We have facilitated over 1,000+ expert consultations in the last 6 months, connecting young people with healthcare and legal experts. This feature is particularly crucial for those seeking specialized advice and support related to sexual and reproductive health.

  6. Online Community Building: We have built an online community that connects more than 10,000+ users who can share experiences, ask questions, and seek support in a safe and anonymous environment. This community fosters a sense of belonging and enables peer support.

  7. Surveys and Feedback: To ensure that our solutions are tailored to the specific needs of our target audience, we have conducted surveys and gathered feedback from over 5,000+ young adults. This approach allows us to continuously refine our offerings based on user insights and preferences.

  8. Global Partnerships: StandWeSpeak has forged partnerships with over 10+ global organizations. These collaborations strengthen our capacity to reach underserved communities and provide valuable resources.

  9. Recognition and Awards: Our dedication and innovative solutions have been recognized with 21+ awards and accolades from some of the world's most prominent philanthropy and intergovernmental organizations such as The World Bank, UN Women, UNDP, The Diana Award, the Government of South Korea, and more. These honors affirm the positive impact we are making in the field of sexual health education.

  10. International Expansion: Recently, we launched StandWeSpeak in South Korea, expanding our reach to new communities and offering our valuable resources to a more diverse audience.

These statistics collectively represent the significant number of people StandWeSpeak is currently serving and the substantial impact we have had on the lives of young individuals, particularly in the context of sexual and reproductive health education. Our commitment to providing accurate, non-judgmental, and accessible information has been instrumental in reaching and benefiting these diverse communities.

Who is the Team Lead for your solution?

Priyal Agrawal

More About Your Solution

What makes your solution innovative?

StandWeSpeak's solution is driven by innovation in multiple aspects, fundamentally altering the landscape of sexual and reproductive health education and support for youth. Here's what makes our solution innovative:

  1. Artificial Intelligence for Personalization: We leverage cutting-edge Artificial Intelligence (AI) technology to develop Mae, our anonymous chatbot. Mae provides personalized solutions to users based on their age, gender, location, and specific needs. This personalized approach ensures that users receive tailored information and support, enhancing engagement and relevance.

  2. Anonymous, Non-Judgmental Support: Mae offers a unique and innovative space where young people can seek information, advice, and support on sexual and reproductive health topics anonymously and without judgment. This anonymity removes the barriers of shame and fear associated with discussing sensitive issues.

  3. Comprehensive Information Ecosystem: StandWeSpeak goes beyond traditional sex education by providing a comprehensive digital ecosystem. Users can access medically-accurate SRHR information, consult healthcare and legal experts, access menstrual hygiene and contraceptive products, and explore digital content and resources. This all-in-one approach simplifies the journey for young people seeking information.

  4. Inclusivity and Gender Sensitivity: Our solution is explicitly designed to serve diverse audiences, including the underserved LGBTQ+ community, women, teenagers, and people with disabilities. By prioritizing inclusivity, we address the specific needs of these groups and foster a more equitable environment for accessing sexual health information.

  5. Teleconsultation and Telemedicine: We integrate teleconsultation and telemedicine features into our platform. This innovation facilitates virtual consultations with healthcare providers, enabling users to receive expert advice and even medication reminders without the need for in-person visits. This approach revolutionizes the accessibility of healthcare services.

  6. Reliability and Affordability: Mae curates information provided by global experts, ensuring the reliability and accuracy of the content. We make this vital information available to a wider audience at an affordable or free-of-cost charge. This combination of reliability and affordability empowers youth with knowledge that would otherwise be out of reach.

  7. Digital Education and Awareness: In addition to information, Mae offers digital content, podcasts, and resources to promote comprehensive sexual health education and awareness. This approach helps young people make informed decisions about their bodies and relationships.

  8. Multi-Country Engagement: We have extended our reach across borders, engaging users from over six countries. This cross-cultural engagement allows us to understand and address the unique needs of diverse populations.

  9. Awards and Recognition: Our solution's innovative approach has earned us 21+ awards and accolades from renowned philanthropy and intergovernmental organizations. This recognition indicates that our approach has the potential to influence and catalyze broader positive impacts in the field of sexual and reproductive health.

  10. Tech Underpinning: Mae is the technological underpinning of our solution, utilizing AI algorithms to provide immediate and accurate responses to users. This technology enhances user experience by providing real-time support. Moreover, we plan to further integrate technologies like blockchain for data security and privacy protection.

What are your impact goals for the next year and the next five years, and how will you achieve them?

Impact Goals for the Next 1 Year:

  1. Reach 1 Million+ Users: In the next year, our primary goal is to significantly expand our reach. We aim to engage with and provide support to over a million young people globally. We will achieve this by intensifying our awareness campaigns and partnerships.

  2. Establish 1000+ On-Campus Agents of Change: To foster real-world conversations about sexual and reproductive health, we plan to train 1000+ students to initiate and lead discussions on consent, contraception, and sexuality within their educational institutions.

  3. Conduct 50+ Workshops and facilitate 30,000+ consultations with experts: We aim to conduct interactive workshops within schools and colleges, directly impacting students' knowledge and perceptions regarding sexual health. Additionally, we strive to encourage seeking professional advice through our services.

  4. Extend Cross-Cultural Engagement: Our aim is to expand our user base to over 10 countries by building strategic partnerships.

Impact Goals for the Next Five Years:

  1. Empower 10 Million+ Young People: In line with UNSDG 3.7 (Ensure universal access to SRHR services), we aim to empower over 10 million young individuals with comprehensive sexual and reproductive health information. We envision a world where everyone has access to vital knowledge and resources for making informed decisions about their bodies, relationships, and lives.

  2. Integrate 10+ Regional Languages: Enhance accessibility by integrating 10 or more regional languages, ensuring that the platform is inclusive and caters to diverse language speakers.

  3. Launch Premium Services: The introduction of premium services will help sustain and enhance our impact by providing advanced features, personalized support, and an enhanced user experience.

  4. Launch an App: Launching a dedicated mobile app will increase user convenience, making our resources more accessible on smartphones.

  5. Scale to 5+ Countries: Expanding our reach to five or more countries will enable us to reach a global audience and address the diverse needs and cultural contexts of young people worldwide.

  6. Integrate Voice Assistant: Add a voice assistant feature for a more user-friendly experience, making information accessible to those who prefer vocal interactions.

  7. Influence Policies and Education: In alignment with SDG 4.7, we will work towards comprehensive sexual health education inclusion in curricula and the formation of supportive policies that prioritize young people's health and well-being.

How We Will Achieve These Goals:

  1. Strategic Partnerships: We will collaborate with educational institutions, non-profits, governments, and other organizations to promote our resources. 

  2. Continuous Technology Enhancement: We will continuously enhance our AI technology to provide even more personalized and efficient support to users. Innovations like blockchain for data security will enhance privacy and trust.

  3. Policy Advocacy: Our team will actively participate in policy discussions to advocate for comprehensive sexual health education and the removal of barriers to accessing SRHR services for youth.

  4. Community Building: We will continue building a strong online community, ensuring that users have a safe space for discussions, support, and resource sharing.

  5. Data-Driven Decision-Making: Our impact goals will be guided by data analysis, user feedback, and the specific needs of our audience. We will continuously refine and adapt our approach to ensure maximum effectiveness.

Describe in simple terms how and why you expect your solution to have an impact on the problem.

Theory of Change Framework for StandWeSpeak:

1. Impact:

Empowering Young People for Informed Decision-Making: By providing young people, especially girls, women, and the LGBTQ+ community, with accessible and accurate sexual and reproductive health information and support, we aim to empower them to make informed decisions about their bodies, relationships, and lives. Our ultimate impact is to contribute to healthier lives, reduce unplanned pregnancies, decrease STIs, and foster a culture of open dialogue and consent.

2. Outcomes:

  • Enhanced Knowledge and Confidence: Our users will have improved knowledge about their sexual and reproductive health, leading to increased confidence in managing their well-being.
  • Safer Sexual Practices: Users will adopt safer sexual practices, reducing the risk of unplanned pregnancies and STIs.
  • Gender Equality: Our efforts contribute to gender equality by addressing the unique needs of girls, women, and the LGBTQ+ community in sexual and reproductive health.
  • Reduced Stigma: We aim to reduce the stigma associated with sexual health discussions, particularly among underserved communities.

3. Outputs:

  • AI-Driven Sexual Health Chatbot (Mae): Mae provides accurate information, resources, and support to users.
  • Online Community: We create a supportive online community where users engage in discussions and share experiences.
  • Workshops and Campus Agents of Change: We conduct workshops in schools and colleges, training college students as agents of change to initiate conversations about sexual health on their campuses.
  • Access to Experts: Users can access healthcare and legal experts for personalized advice and support.

4. Activities:

  • Mae Platform Development: We continuously enhance and expand Mae's capabilities, including adding more content and translations.
  • Content Creation: Our team generates accurate and relatable sexual and reproductive health content.
  • Workshops and Training: We conduct workshops in schools and colleges, focusing on open discussions and knowledge sharing.
  • Anonymity and Privacy: Maintaining user privacy and anonymity is a crucial aspect of our platform.
  • Policy Advocacy: We participate in policy discussions to advocate for comprehensive sexual health education and better access to sexual and reproductive health services.

5. Inputs:

  • Dedicated Team: A team with expertise in sexual health, technology, and community building.
  • AI Technology: Investments in AI technology to support the development and maintenance of the Mae chatbot.
  • Content Generation: Resources for generating accurate, medically sound content.
  • Engagement and Marketing: Investments in marketing and engagement activities to reach a broader audience.
  • Strategic Partnerships: Collaborations with educational institutions, non-profits, and governments to extend our reach.
  • User Feedback: Regular feedback from our user community to guide platform enhancements and content development.

Our theory of change is based on the premise that by offering accessible, comprehensive, and confidential sexual and reproductive health support, we can empower young people, reduce health risks, and contribute to a more inclusive and informed society. Through our efforts and investments, we aim to create a positive and lasting impact on the sexual and reproductive health of young individuals, especially those who are underserved and marginalized.

In which countries do you currently operate?

  • India
  • Korea, Dem. People's Rep.
  • Nepal

In which countries will you be operating within the next year?

  • India
  • Japan
  • Korea, Dem. People's Rep.
  • Nepal
  • Philippines
Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models

How many people work on your solution team?

Our StandWeSpeak team is at the heart of our efforts to create a positive impact in the field of sexual and reproductive health. Here's a detailed breakdown of our team composition:

6 Core Team Members: includes Priyal Agrawal, Dr. Keshav Maheshwari, Ishanika Sehgal, Abhishek Sharma, Vipasha Attri, and Ishita Choubey.

4 Part-time Staff: contributing their expertise in specific areas of our operations.

4 Contractors and Other Workers: medical, psychological, and legal experts who help us curate reliable content for our platform.

12 Medical-Psychological and Legal Experts for consultations.

10+ Global Advisors to ensure our approach is evidence-based, effective, and scalable.

How long have you been working on your solution?

StandWeSpeak has been dedicated to innovating sexual and reproductive health solutions for youth since its inception in 2021. Over the past two years, we have been actively developing and refining our AI-powered chatbot, Mae, and expanding our reach to serve young individuals in India, South Korea, and beyond. Our journey began with a deep commitment to addressing the critical issues surrounding sexual health education for youth, especially girls, women, and the LGBTQ+ community. We have continually improved our solution, engaged with our target audience, forged partnerships, and embraced technological advancements to create a more inclusive, informative, and accessible platform.

What is your approach to incorporating diversity, equity, and inclusivity into your work?

Our commitment to diversity, equity, and inclusivity is at the core of StandWeSpeak's mission, culture, and operations. As a Sextech social venture focused on sexual and reproductive health, we recognize the importance of ensuring that our approach is sensitive to the diverse needs of young people across India and beyond. Here's our approach to incorporating diversity, equity, and inclusivity into our work:

  1. Diverse Team Leadership:

    • Our Founder and CEO, Priyal Agrawal, is a young bisexual woman who is deeply committed to promoting gender equality and inclusive sexual health education.
    • Our team includes members from various backgrounds, including medicine, psychology, digital marketing, and technology.
    • The leadership team consists of individuals from different age groups, genders, and academic disciplines, enabling us to address the unique needs of our diverse target audience.
  2. Gender and LGBTQ+ Inclusivity:

    • Our platform caters to girls, women, and the LGBTQ+ community who are often underserved when it comes to sexual health education.
    • We actively promote gender and LGBTQ+ inclusivity in all our content and campaigns.
  3. User-Centric Approach:

    • We engage with our users through surveys and feedback forms to understand their diverse needs, challenges, and experiences.
    • The input and feedback from our users guide our content development and platform enhancements.
  4. Language and Cultural Sensitivity:

    • We aim to incorporate multiple regional languages into our platform to reach diverse linguistic communities.
    • Our content localization efforts ensure that our resources are relevant and relatable across different cultures and regions.
  5. Gender Equality Initiatives:

    • We actively collaborate with organizations that work towards gender equality and sexual health.
    • We involve young individuals, especially women and members of the LGBTQ+ community, as agents of change within our initiative.
  6. Accessibility and Inclusivity Features:

    • We ensure that our digital platform is designed to be accessible to people with disabilities, making information available to a wider audience.
    • Anonymity and privacy features encourage users to seek help and information without fear of discrimination or judgment.
  7. Cultural Competency Training:

    • Our team members undergo cultural competency training to better understand the nuances of different cultures and how they impact sexual health education.
  8. Diverse Advisors:

    • Our advisory board includes members from various backgrounds, industries, and regions. This diversity ensures that our approach is well-informed and comprehensive.
  9. Gender and Sexuality Education:

    • We advocate for comprehensive gender and sexuality education in schools and colleges, emphasizing the importance of inclusive and equitable information.
  10. Diversity, Equity, and Inclusion Statement:

    • We have adopted a Diversity, Equity, and Inclusion statement that guides our work and interactions. This statement is shared with team members, partners, and collaborators to foster a culture of inclusivity.

Our team is dedicated to creating a platform where all young people, regardless of their gender, sexual orientation, or background, can access accurate, non-judgmental, and inclusive sexual and reproductive health information. We understand that meaningful change can only occur in an environment that is diverse, equitable, and inclusive, and we are committed to reflecting these values in our work.

Your Business Model & Funding

What is your business model?

Our business model is built on a combination of social impact and financial sustainability. We provide valuable sexual and reproductive health resources and services to young people, with a focus on girls, women, and the LGBTQ+ community. We offer a range of products and services, both free and premium, which are critical to our users. Here's an overview of our business model:

Key Customers and Beneficiaries:

  • Young People Aged 13-35: Our primary customers and beneficiaries are young individuals, especially girls, women, and the LGBTQ+ community, within the age group of 13-35. This demographic represents a population in need of comprehensive sexual and reproductive health education and support.

Products and Services:

  1. AI-Driven Chatbot (Mae): We provide a cutting-edge AI-driven chatbot called "Mae." Mae offers accurate, non-judgmental, and personalized sexual and reproductive health information. Users can ask questions about topics like contraception, menstrual hygiene, consent, sexual wellness, and more.

  2. Access to Experts: Users can access consultations with medical, psychological, and legal experts. These consultations provide a deeper level of support and information for those with specific concerns or questions.

  3. Digital Content: Our platform offers a wealth of digital content, including articles, videos, podcasts, and resources, covering a wide range of topics related to sexual and reproductive health.

  4. Product Partnerships: We collaborate with companies that offer menstrual hygiene, sexual wellness, and contraceptive products. Users can access and purchase these products through our platform, often with exclusive discounts.

  5. Educational Institute Partnerships: We provide customized, white-labeled Mae for students of different age groups and needs. 

  6. Workshops and Educational Initiatives: We conduct workshops in schools and colleges to engage directly with students and foster open discussions on sexual health, consent, and related topics.

Free and Premium Model:

  • Free Services: Our core services, including access to the AI chatbot, are provided free of charge. This ensures that we can reach a broad and diverse audience, especially those who may not have the financial means to access sexual health resources elsewhere.

  • Premium Services: We plan to introduce premium services for users who want additional benefits, such as priority access to experts, personalized health tracking, and premium content. These premium services will generate revenue while ensuring that we can continue offering free services to those who need them. We also generate revenue through partnerships with product companies and educational institutes.

Why Our Users Want or Need Our Services:

  • Lack of Comprehensive Sexual Health Education: In many regions, sexual and reproductive health education is inadequate or even absent. Young people often lack access to accurate and reliable information, leading to misconceptions and poor decision-making.

  • Non-Judgmental and Anonymous Support: Many individuals hesitate to seek information or help due to fear of judgment, stigma, or cultural barriers. Our platform provides a safe and anonymous space where users can ask questions without fear.

  • Empowerment: Our services empower young individuals to make informed decisions about their bodies, relationships, and lives. With comprehensive knowledge, users can exercise their sexual and reproductive rights and make choices that positively impact their well-being.

Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Organizations (B2B)

What is your plan for becoming financially sustainable?

Our plan for achieving financial sustainability is multifaceted and aligned with our mission to provide accessible sexual and reproductive health education. We aim to balance both our social impact and financial viability. Here is a breakdown of our strategies for becoming financially sustainable:

1. Freemium Model and Premium Services:

  • Our core services, including access to our AI-driven chatbot "Mae" and basic sexual and reproductive health information, are offered for free. This ensures that we can reach a wide and diverse audience.
  • We also offer premium services that include additional benefits, such as priority access to experts, personalized health tracking, and premium content. Users willing to pay for these services will contribute to our revenue.

2. Product Partnerships:

  • We collaborate with companies that provide menstrual hygiene, sexual wellness, and contraceptive products. These partnerships create a revenue stream through commissions on product sales. As we continue to expand our user base, these partnerships can become a significant income source.

2. Partnerships with Educational Institutes:

  • We collaborate with schools, and universities to provide customized versions of Mae through a subscription-based model. It helps educational institutes provide Sexual and Reproductive Health information and services to students based on their specific age groups and needs.

3. Grants:

  • Grants from government and organizations that support our mission of improving sexual and reproductive health education are an essential part of our revenue strategy. We actively seek grants and donations to fund our initiatives and impact-driven projects. So far, we have received grants from the Government of India, the Government of South Korea, USAID, and UN Women.

4. Consultation Services:

  • We offer teleconsultations with medical and legal experts. These consultations are available for a fee, and the revenue generated from these services contributes to our financial sustainability.

5. Investment and Partnerships:

  • We actively seek investment capital to fuel our growth and expand our operations. Investment from venture capitalists, impact investors, and strategic partners is crucial for scaling our impact.

6. Content Monetization:

  • We have a growing library of digital content, including podcasts, videos, and educational resources. This content can be monetized through advertising, sponsorships, and licensing agreements with other organizations.

7. Community Engagement:

  • We aim to create an engaged and supportive user community. This community can contribute to our sustainability by voluntarily supporting us through memberships, donations, or participation in crowdfunding campaigns.

8. Corporate and Government Contracts:

  • Exploring opportunities to secure contracts with governments or corporations for specific sexual health education initiatives, workshops, or educational campaigns is part of our sustainability plan.

9. Ethical Advertising:

  • We plan to incorporate ethical advertising on our platform. This includes advertisements from health and wellness brands and organizations aligned with our mission, ensuring that we maintain our user's trust.

10. Scaling Operations and Global Expansion:

  • As we continue to expand and scale our operations into new regions and countries, our user base will grow, allowing us to tap into larger markets and diversify our revenue streams.

Solution Team

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