Solution Overview & Team Lead Details

What is the name of your solution?

RHAS SRHR Innovation Hub

Provide a one-line summary of your solution.

Empowering Jordanian young female entrepreneurs to create innovative, community-driven SRHR solutions in a collaborative, supportive ecosystem.

What is your solution?

RHAS proposes the SRHR Innovation Hub, a challenge designed to stimulate and support young female entrepreneurs in creating innovative solutions addressing Sexual and Reproductive Health and Rights (SRHR) challenges prevalent in Jordan, based on their needs and creative imagination. This initiative is geared towards fostering a robust ecosystem where innovative ideas can flourish, targeting the improvement of SRHR education, services, and societal attitudes, particularly among youth and adolescents. 

The challenge will be orchestrated in a synergistic alliance with pertinent stakeholders including the Ministry of Youth (MoY), the Ministry of Health (MoH), and NGOs active in this domain. Specifically, members of the Comprehensive Sexuality Education (CSE) National Committee which is co-chaired by RHAS and the Higher Population Council (HPC) and is conducted by 20 organizations including national governmental entities, CSOs, youth groups, and international organizations will be an essential part of the Innovation Hub. Collaborations may extend to other national institutions, private sector entities, educational institutions, and community organizations to ensure a holistic approach and widespread impact.

The SRHR Innovation Hub operates:

  1. National Press Conference:
    • A national press conference will be organized, inclusive of representatives of all stakeholders and relevant ministries, to announce the challenge and garner nationwide attention.
  2. Call for Innovations:

    • A call for innovative SRHR solutions will be issued and shared on all stakeholder platforms, inviting young female entrepreneurs to participate.
    • Submissions will be evaluated by a committee selected from the involved stakeholders and partner ministries based on criteria such as feasibility, impact potential, scalability, and alignment with SRHR priorities in Jordan.
  3. Mentorship and Capacity Building:

    • Tailored training and mentorship sessions will be provided to equip participants with essential skills and scientific knowledge.
    • Networking events will facilitate connections with experts and other stakeholders.
  4. Evaluation and Support:

    • A panel of experts will evaluate the submitted solutions, shortlisting and selecting promising projects for further support.
    • Selected projects will receive funding, technical assistance, and marketing support by connecting the owners of these solutions with the relevant bodies to accelerate their development and deployment.

Social media platforms of RHAS and other partners will be utilized to promote the challenge, engage the community, and showcase the innovative solutions generated, ensuring wide accessibility and continuous engagement despite geographical constraints. Furthermore, a robust monitoring and evaluation framework will assess the impact of supported projects on SRHR outcomes and feedback loops will be established for continuous improvement and learning

The SRHR Innovation Challenge is not merely a competition but an endeavor to cultivate a culture of innovation and entrepreneurship among young females in Jordan, empowering them to take the lead in addressing SRHR challenges through creative and sustainable solutions. 

What specific problem are you solving?

The specific problem that the Royal Health Awareness Society (RHAS) seeks to address stems from the pronounced inadequacies in Sexual and Reproductive Health and Rights (SRHR) services, particularly tailored to the youth and adolescents in Jordan. 

The youth in Jordan, constituting 20.4% of the population, face considerable challenges in addressing their SRHR needs, encompassing prevention of unintended pregnancies, sexually transmitted infections, early marriage, and sexual coercion and violence1. An overarching issue exacerbating these SRHR challenges is the lack of solutions tailored to the youth's unique needs and societal contexts. The landscape is further beset by the lack of youth-friendly SRHR services, identified as a national policy priority, yet remains largely unaddressed due to limited data on service utilization among adolescents and insufficient training for healthcare practitioners in providing SRHR services. Stigmatization surrounding SRHR topics and the habitual lack of cooperation from parents or caregivers serve as substantial deterrents to the provision and utilization of SRHR services.

Child marriage remains a significant concern, with its prevalence escalating, particularly among refugees. The recorded child marriages surged by 11.8% during 2020, marking a 1.2% increase compared to 2019. Within the Zaatari and Azraq refugee camps, a staggering 50 to 60% of all registered marriages involve child brides. In November 2021, a UNFPA situation analysis spotlighted the risk of female genital mutilation among adolescent girls and women from the Somali and Sudanese refugee communities in Jordan.These distressing figures and practices are often entrenched in traditional beliefs and may be exacerbated by parents' or caregivers' lack of accurate information on SRHR. Such erroneous behaviors by parents or caregivers, driven by either misinformation or societal pressures, significantly contribute to the perpetuation of harmful practices and the denial of basic sexual and reproductive rights to the youth, particularly young girls.

As elucidated in the Jordanian National Strategy for Reproductive and Sexual Health 2020-2030, there's a distinct lack of services directed at sexual health, sexually transmitted diseases, and the health of adolescents and youth within government health centers. This deficiency is accompanied by the absence of an integrated package of basic SRHR services for these age groups. The statistics further accentuate this bleak scenario: only 2.58% of married women (aged 15 to 49) make informed decisions regarding sexual relations, contraceptive usage, and reproductive healthcare, and a mere 7% of young women (15-24 years old) possess comprehensive knowledge about HIV, a figure marginally higher among young people of the same age group at 8%.

The SRHR Innovation Hub proposed by RHAS endeavors to bridge these glaring gaps by galvanizing a platform for young female entrepreneurs to devise innovative, youth-centric SRHR solutions. By aligning with national and global objectives on SRHR, gender equality, and women’s empowerment, and leveraging digital platforms for broader reach and engagement, this initiative aspires to challenge societal norms, engage young females and key stakeholders, and significantly improve SRHR outcomes in Jordan, thereby laying down a robust foundation for a healthier, more aware, and empowered youth populace.

Who does your solution serve, and in what ways will the solution impact their lives?

The SRHR Innovation Hub primarily serves the youth and adolescents in Jordan, with a special emphasis on girls and young women who are propelled to design and implement innovative solutions addressing Sexual and Reproductive Health and Rights (SRHR) challenges. 

  1. Target Population:

    • Young Female Entrepreneurs: The challenge fosters an environment where young female entrepreneurs can harness their creativity and insights to develop SRHR solutions tailored to the unique cultural and societal dynamics of Jordan.
    • Youth and Adolescents: The broader beneficiary group includes youth and adolescents, who will gain access to improved SRHR tailored solutions, empowering them to make informed decisions regarding their sexual and reproductive health.
  2. Current Underservice:

    • The youth, constituting a significant portion of the Jordanian population, are at a pivotal stage in their lives where accurate SRHR information, services, and support are crucial for their overall well-being, yet SRHR education and services are inadequately provided, often shrouded in stigma and misinformation. Lack of youth-friendly SRHR services, limited access to accurate information, and societal taboos contribute to the vulnerability of the youth, exacerbating issues like early marriage, unintended pregnancies, and sexually transmitted infections.
  3. Addressing Needs:

    • Innovative SRHR Solutions: Through the SRHR Innovation Hub, young female entrepreneurs will create solutions that address the SRHR information and service gaps, aligning with the cultural and societal norms to ensure acceptance and effectiveness.
    • Improved Access to Services: By fostering innovative solutions, the challenge will work towards improving access to youth-friendly SRHR services, ensuring that they are accessible, non-judgmental, and tailored to the needs of the youth.
    • Parents and Caregivers Engagement: The initiative will engage communities to challenge and change harmful norms and practices, fostering a supportive environment for youth to access SRHR services.
  4. Impact on Lives:

    • Girls, Young Women, and Youth Empowerment: The youth will be empowered with the knowledge and services needed to make informed decisions regarding their sexual and reproductive health, promoting a culture of awareness and informed decision-making.
    • Health Outcomes: Improved SRHR education and services will contribute to better health outcomes, reducing incidences of early marriage, unintended pregnancies, and sexually transmitted infections.
    • Societal Change: By engaging communities and showcasing youth-led innovation in addressing SRHR challenges, the initiative will contribute to shifting societal attitudes towards a more open and supportive stance on SRHR education and services.

The SRHR Innovation Hub seeks to build a bridge between the innovative potential of young female entrepreneurs and the unmet SRHR needs of the youth, laying the foundation for a healthier, more informed, and empowered generation in Jordan.

How are you and your team well-positioned to deliver this solution?

RHAS embodies a synergy of extensive experience, proximate understanding, and robust partnerships, positioning it uniquely to deliver the SRHR Innovation Hub initiative. Rooted in over a decade of engagement within youth spaces, RHAS has developed a nuanced understanding of the Sexual and Reproductive Health and Rights (SRHR) landscape in Jordan. The expertise has been further enriched by the creation of unified SRHR materials and toolkits through the Comprehensive Sexuality Education (CSE) National Committee, alongside capacity-building initiatives for Health Care Providers (HCPs) within the Ministry of Health clinics.

Proximate leadership requires proximate leaders, which emphasizes the importance of leaders having a close understanding and relationship with the communities they serve. The SRHR Innovation Hub is an extension of this philosophy, spearheaded by an experienced leader and a team closely aligned with the target demographics. The team leading the SRHR Innovation Hub comprises individuals who have been actively involved in SRHR initiatives, embodying a blend of experience, passion, and a genuine commitment to enhancing SRHR outcomes in Jordan.

Through the "Masarouna" project funded by RNW, RHAS held closed meetings with the targeted youth, providing a platform for them to voice their specific SRHR needs and challenges. The insights gleaned from these engagements are instrumental in shaping the thematic areas within which the SRHR Innovation Hub will operate.

The design and implementation of the SRHR Innovation Hub are significantly guided by the communities' input, ideas, and agendas. By engaging the youth in the ideation process, RHAS ensures that the initiative remains responsive to the actual needs and preferences of the target population. Furthermore, the strong partnerships with the Ministry of Health and Ministry of Youth, alongside other stakeholders active in this domain, enable a multi-dimensional understanding and engagement with the community, ensuring that the initiative is rooted in a holistic understanding of the SRHR landscape.

The SRHR Innovation Hub will leverage the substantial partnerships and community insights to guide the development and support of innovative solutions. The input from the youth and community stakeholders will be integrated throughout the challenge, from the call for innovations to the evaluation and support of the solutions generated.

RHAS’s approach transcends a one-time engagement; it envisions a continual dialogue with the community, ensuring that the SRHR Innovation Hub remains aligned with evolving community needs and insights.

The SRHR Innovation Hub is a reflection of RHAS’s sustained commitment to improving SRHR education and services. The initiative is anchored on a rich foundation of experience, proximate understanding, and robust community engagement, promising a responsive and impactful venture towards addressing SRHR challenges in Jordan. RHAS aspires to forge a closer connection between innovative young minds and the communities they aim to serve, nurturing a culture of understanding, creativity, and positive change.

Which dimension of the Challenge does your solution most closely address?

Strengthen the capacity and engagement of young innovators in the development, implementation and growth of solutions addressing their SRHR needs.

In what city, town, or region is your solution team headquartered?

Amman, Jordan

In what country is your solution team headquartered?

  • Jordan

What is your solution’s stage of development?

Growth: An organization with an established product, service, or business model that is rolled out in one or more communities

How many people does your solution currently serve?

With a meticulously crafted plan and an inclusive challenge design, the Innovation Hub is anticipated to have a substantial reach and impact. Upon successful launch and implementation, the SRHR Innovation Hub aims to identify and support three winning solutions. Each solution is expected to benefit a minimum of 5,000 individuals, aligning with the stipulation of the challenge. This translates to a cumulative impact on at least 15,000 individuals across the different solutions.

Beyond the direct beneficiaries of the winning solutions, the Innovation Hub seeks to create a ripple effect in the community. By fostering a culture of innovation and SRHR awareness, the initiative aims to contribute to a broader societal shift towards improved SRHR education and services.

Finally, the SRHR Innovation Hub is designed to engage a broad spectrum of stakeholders, with a particular emphasis on young female entrepreneurs, youth, and adolescents. Through the challenge, it seeks to foster an environment of innovation and knowledge sharing, aimed at devising tangible solutions to prevailing SRHR challenges.

Who is the Team Lead for your solution?

Rawan Al Kotaifan - Senior Program Officer

More About Your Solution

What makes your solution innovative?

The SRHR Innovation Hub introduced by RHAS is innovative on multiple fronts, ushering a culture of inventive solutions to SRHR challenges in Jordan. The key innovative aspects are:

  1. Competitive Framework:

    • The competitive framework invites young female entrepreneurs to ideate and develop solutions, fostering a breeding ground for innovative thinking and application.
  2. Community-Driven Approach:

    • By eliciting solutions from within the community, especially from young women, the initiative ensures that the devised solutions are culturally relevant and tailored to the unique SRHR challenges faced in Jordan.
  3. Cross-Sectoral Collaboration:

    • Through partnerships with the Ministry of Youth, the Ministry of Health, and various NGOs, a collaborative ecosystem is created. This cross-sectoral collaboration is innovative in bridging gaps between policy, implementation, and community engagement.
  4. Technology Utilization:

    • Utilizing digital platforms to promote the challenge, engage the community, and showcase innovations is an approach to overcoming traditional barriers in SRHR education and service delivery. This initiative encourages the application of technology, whether leveraging existing tech in new ways or adopting emerging tech, to enhance SRHR solutions' reach and effectiveness.
    • RHAS is working on developing the mobile application “ShabApp,” which will serve as a digital mediator between RHAS programs and its more than 1500 youth volunteers in all 12 governorates around Jordan. ShabApp will allow volunteers to discover new volunteering, internship, training, and learning opportunities, in addition to tracking and registering their community service hours. This innovative App can be utilized to further spread the challenge and its messages.
  5. Market Transformation:

    • By providing funding and technical support to promising projects, the SRHR Innovation Hub could stimulate a market transformation, driving more resources and attention towards community-driven, tech-enabled SRHR solutions. This could potentially attract further investments and support from other stakeholders, thereby broadening the scope and impact of SRHR innovations.
  6. Scalability Focus:

    • The emphasis on scalability ensures that the solutions devised have the potential to be expanded and replicated, fostering a long-term impact that goes beyond immediate competition. This focus on scalability is poised to set a new standard for the evaluation and support of SRHR solutions.
  7. Broadening Societal Dialogue:

    • The initiative aims to broaden societal dialogue around SRHR, challenging traditional taboos and fostering a more open and informed discourse. This innovative approach to community engagement could inspire other initiatives to adopt a similar participatory and inclusive approach.

The SRHR Innovation Hub is a movement towards fostering a culture of innovation and community engagement in addressing SRHR challenges. Its innovative approach lies in its community-centric design, cross-sectoral collaboration, and the embrace of digital engagement and technology, all aimed at catalyzing a significant positive shift in the SRHR landscape in Jordan.

What are your impact goals for the next year and the next five years, and how will you achieve them?

In the coming year, the primary focus is on the successful launch and execution of the SRHR Innovation Hub Challenge, aligning with Sustainable Development Goal (SDG) 3 promoting good health and well-being, and SDG 5 for gender equality. This phase aims to support the ideation, development, and implementation of three innovative solutions by young female entrepreneurs. Concurrently, a significant thrust will be on community engagement, resonating with SDG 17 for partnerships to achieve the goals. The aim is to establish a robust community of engaged stakeholders including the youth, government bodies, NGOs, and private sector entities. Additionally, the goal is to escalate awareness and education on SRHR issues among at least 10,000 individuals, leveraging digital platforms and community outreach programs, aligning with SDG 4 for quality education. The strategies to achieve these one-year goals encompass executing a well-coordinated launch event, fostering partnerships with relevant stakeholders, and disseminating educational content on SRHR through various channels.

Peering into a five-year horizon, the aspiration is to ensure the sustainability and scalability of the supported solutions, with an ambition to reach more individuals with improved SRHR services, again aligning with SDG 3. A pivotal goal is to influence policy frameworks to better support SRHR education and services, driven by the insights and data gathered through the Innovation Hub activities, promoting gender equality as denoted in SDG 5. Moreover, the aim is to cultivate a thriving ecosystem that continuously encourages and supports innovations in SRHR, contributing to a significant reduction in SRHR-related challenges like early marriages and unintended pregnancies, resonating with SDG 10 for reduced inequalities. The strategies to achieve these five-year goals include providing continuous mentorship and support to the winning solutions, engaging in advocacy efforts to influence policy decisions, and building a collaborative network of stakeholders to foster a culture of continuous innovation and community engagement in addressing SRHR challenges.

Through the SRHR Innovation Hub, the vision is to contribute to a transformational impact on individuals' lives, particularly focusing on the youth and young female entrepreneurs, creating a lasting positive change in the SRHR landscape in Jordan, all while aligning with the broader objectives of the UN Sustainable Development Goals.

Describe in simple terms how and why you expect your solution to have an impact on the problem.

The SRHR Innovation Hub is built on a logical framework that envisions a direct pathway from the initiation of activities to the achievement of intended outputs and ultimately, the realization of long-term positive outcomes for the target population.

The core activities encompass launching a competition to stimulate innovative SRHR solutions from young female entrepreneurs and providing them with mentorship, technical support, and funding. These activities also include promoting community engagement, forging collaborations with key stakeholders like the Ministry of Health and Ministry of Youth, and conducting awareness campaigns on SRHR issues.

Immediate Outputs: 

These activities are expected to yield immediate outputs such as the identification and support of three innovative SRHR solutions, enhancement of SRHR knowledge among the targeted youth and broader community, and the establishment of a collaborative platform with relevant stakeholders. The output will also include a wider dissemination of SRHR information through digital platforms and community outreach programs, reaching a substantial number of individuals with crucial SRHR education.

Longer-term Outcomes: 

Over the long term, the outcomes envisaged include improved access to and utilization of SRHR services by the youth, reduced incidences of SRHR-related challenges like early marriages and unintended pregnancies, and a shift in societal attitudes towards more supportive stances on SRHR education and services. Additionally, the initiative aims to foster a sustainable ecosystem of innovation in SRHR, where continuous ideation and development of solutions are encouraged and supported.

Evidence supporting the Theory of Change: 

The theory of change is rooted in empirical evidence and prior engagements of RHAS in SRHR initiatives. Through projects like Masarouna, interactions with the youth have provided firsthand insights into their SRHR needs and challenges, validating the necessity and potential impact of the proposed activities. The longstanding partnerships with the Ministry of Health and Ministry of Youth underscore the feasible collaborative framework envisaged in this initiative. Furthermore, the successful execution of past projects by RHAS in SRHR education and services substantiates the anticipated link between the activities and the intended outputs and outcomes.

The SRHR Innovation Hub, by aligning the energy and creativity of young female entrepreneurs with the SRHR needs of the youth, encapsulates a well-structured approach towards ameliorating SRHR challenges in Jordan. Through a blend of innovation, community engagement, and collaborative partnerships, the initiative is set on a promising trajectory towards achieving significant, lasting impacts on the SRHR landscape.

In which countries do you currently operate?

  • Jordan

In which countries will you be operating within the next year?

  • Jordan
Your Team

What type of organization is your solution team?


How many people work on your solution team?

The SRHR Innovation Hub solution team comprises a diligent group of individuals dedicated to driving the project forward. The team has two full-time staff members, both of whom are female, holding the positions of Youth and Community Outreach Project Manager and Youth and Community Outreach Project Officer. Additionally, there are four part-time team members contributing to various facets of the project. The project also benefits from the active participation of ten volunteers, seven of whom are female and three are male, embodying a gender-inclusive approach which is instrumental in promoting a change in mentality regarding SRHR issues within the community.

How long have you been working on your solution?

The SRHR Innovation Hub is built on a solid foundation of expertise and experience garnered over more than 10 years of dedicated work in the SRHR sector by RHAS. Notably, RHAS organized a similar intervention in 2020, the Third National Forum for Young Entrepreneurs titled “Health Amidst Epidemics," in collaboration with the Ministry of Youth, which incorporated SRHR projects. This initiative is further strengthened by the significant experience in the SRHR field held by the team lead and team members. Their experience, combined with RHAS's engagement in SRHR initiatives lays a robust groundwork for meaningful and sustainable impact in community.

What is your approach to incorporating diversity, equity, and inclusivity into your work?

The approach of RHAS towards embracing Diversity, Equity, and Inclusion (DEI) is deeply ingrained in its organizational culture and project implementations, which advocates for valuing differences, ensuring equal opportunity, and fostering an inclusive environment, RHAS has integrated these values in the following ways:

  1. Diverse Leadership and Team Composition:

    • The leadership at RHAS is women-led, established by the queen, and directed by female management. The project team for the SRHR Innovation Hub also reflects gender diversity, with a composition of 70% females, including full-time, part-time staff, and volunteers. The inclusion of male volunteers is a conscious effort to foster gender inclusivity and establish a change in societal mentality regarding SRHR topics.
  2. Community-Centric Initiatives:

    • Through projects like the SRHR Innovation Hub, RHAS ensures a community-driven approach where the solutions are ideated and implemented by young female entrepreneurs from the community. This approach ensures that the diversity of experiences and knowledge within the community is harnessed and leveraged to address SRHR challenges.
  3. Cross-Sectoral Collaboration:

    • By engaging in partnerships with the Ministry of Health, the Ministry of Youth, relative intities and NGOs, RHAS fosters a collaborative environment that brings together diverse stakeholders. This cross-sectoral collaboration ensures a holistic approach to addressing SRHR challenges, promoting equity in access to resources, knowledge, and solutions.
  4. Engagement with Marginalized Groups:

    • RHAS is committed to improving the lives of the underserved populations through all of its programs, aligning with the principle of equity. Through the SRHR Innovation Hub, RHAS aims to address the unique SRHR challenges faced by youth and adolescents, particularly girls and young women, ensuring that they have equal opportunity to access SRHR education and services.
  5. Continuous Learning and Adaptation:

    • RHAS exhibits a learning-oriented culture where feedback from the community and other stakeholders is valued and integrated into its projects. RHAS ensures that the voices and needs of diverse community members are heard and addressed in the design and implementation of SRHR solutions.
  6. Educational Initiatives:

    • By developing unified SRHR materials and toolkits, and building the capacities of Health Care Providers in Ministry of Health clinics, RHAS strives to create an informed and supportive environment where individuals, regardless of their background, have access to accurate SRHR information and services.
  7. Promotion of Gender Equality:

    • The emphasis on empowering young female entrepreneurs and involving males in the SRHR Innovation Hub reflects RHAS’s commitment to promoting gender equality, which is one of the UN Sustainable Development Goals.

Through these strategic approaches, RHAS is not only addressing the immediate SRHR challenges but is also contributing to the broader agenda of promoting diversity, equity, and inclusivity in the community, aligning with the global DEI principles and the UN Sustainable Development Goals.

Your Business Model & Funding

What is your business model?

The business model of the Royal Health Awareness Society (RHAS) is structured around creating enduring impacts in the communities it serves, focusing on improving public health awareness and practices:

1. Value Proposition:

  • RHAS offers vital awareness and education campaigns, and community initiatives focused on public health issues such as non-communicable diseases (NCDs), nutrition, physical activity, and Sexual and Reproductive Health and Rights (SRHR). Moreover, RHAS works on Strengthening the health system in Jordan through capacity building of healthcare providers and community health workers. Through these services, RHAS seeks to empower individuals and communities with the knowledge and resources necessary to improve their health outcomes, with a vision to reach a healthy and safe Jordan

2. Customer Segments:

  • The primary beneficiaries are the communities in Jordan throughout their life span, starting from infancy, with particular emphasis on youth, adolescents, refugees and vulnerable populations who are at the heart of RHAS’s mission.
  • Health Systems are considered as secondary customers, who will benefit from improved healthcare services and community health awareness.
  • Partners and Stakeholders: Government bodies, NGOs, international organizations, and other entities invested in public health improvement form a crucial customer segment as collaborative partners.

3. Channels:

  • RHAS engages with communities directly through on-ground programs, awareness campaigns, and educational initiatives.
  • Partnerships with governmental and non-governmental entities enable a broader reach and more impactful interventions.
  • Digital platforms are utilized for wider dissemination of educational materials and engagement with both local and global audiences.

4. Customer Relationships:

  • Engaging with communities to understand their needs and receive feedback is central to RHAS’s approach, ensuring that initiatives remain relevant and impactful. Furthermore, RHAS integrates the beneficiaries in the design and improvement of the intervention to better respond to their needs.
  • Collaborative relationships with partners and stakeholders are nurtured to foster a supportive ecosystem for public health improvement.

5. Revenue Streams:

  • Funding primarily comes from grants, donations, and collaborative projects with various stakeholders invested in public health.

6. Key Resources:

  • The dedicated team of professionals and volunteers, health education materials, partnerships with key stakeholders, and funding obtained through grants and donations form the backbone of RHAS’s operations. RHAS is also privileged with the affiliation, guidance and support from Her Majesty Queen’s Office which is an essential resource that contributes to RHAS growth and achievement of objectives.

7. Key Activities:

  • These include the development and implementation of public health awareness campaigns, training programs, community engagement initiatives, and advocacy campaigns.

8. Key Partnerships:

  • Establishing and nurturing partnerships with the government bodies, Academic institutions, media outlets, UN agencies, NGOs, and other stakeholders active in the public health domain is crucial for amplifying the impact of RHAS’s initiatives.

9. Cost Structure:

  • Costs are incurred for project implementation, staff salaries, production of materials, operational expenses, administrative and overhead costs, and other resources necessary for delivering on the mission of RHAS.

Through a collaborative and community-centric approach, RHAS strives to create a tangible positive impact on public health in Jordan.

Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Individual consumers or stakeholders (B2C)

What is your plan for becoming financially sustainable?

1. Diversification of Revenue Streams:

  • Grants and Donations: Continuing to secure grants and donations will remain a significant part of the financial model. RHAS keeps planning on strengthening its grant capabilities and fostering relationships with donors who align with its mission.
  • Fee-for-Service: Exploring opportunities to provide fee-based services, such as training, consulting, or developing customized health awareness campaigns for organizations, schools, or local government bodies.
  • Income-Generating Projects: Initiating projects that are self-sustaining and generate revenue to support the operations and objectives of RHAS. This could include community-based projects that address public health issues while creating economic value.
  • Fundraising Campaigns: Launching fundraising campaigns both locally and internationally to garner financial support for specific projects or general operations.

2. Expansion of Partnerships:

  • Establishing new and nurturing existing partnerships with government bodies, NGOs, private sector entities, and international organizations will open up funding opportunities and also collaborative projects that can bring in revenue.

3. Service Contracts with the Government:

  • Working on securing service contracts with government bodies for implementing public health awareness campaigns or training programs could be a viable avenue for generating revenue.

4. Investment in Digital Platforms:

  • Investing in digital platforms to broaden the reach of RHAS’s services and possibly monetize online offerings such as e-learning courses or digital toolkits on public health issues.

5. Cost Efficiency and Management:

  • Continuous review and optimization of operational costs to ensure efficiency and maximum utilization of resources.

6. Impact Investment:

  • Exploring the potential of attracting impact investment by showcasing the tangible positive impact RHAS has on the communities it serves, aligning with the interests of investors keen on social impact.

7. Membership Programs:

  • Creating membership programs where individuals or organizations can contribute on a regular basis to support the mission of RHAS, in return for certain benefits such as access to resources, training, or consultancy services.

8. Monitoring and Evaluation:

  • RHAS implements and invest in robust monitoring and evaluation frameworks to measure the impact and efficiency of RHAS’s initiatives, which in turn can demonstrate value to current and potential donors and partners.

Each of these steps is oriented towards creating a sustainable financial model that ensures the continuity and expansion of RHAS’s crucial work in public health awareness and community empowerment in Jordan. Through a balanced mix of traditional funding avenues, revenue-generating activities, and innovative financing mechanisms, RHAS aims to achieve financial sustainability while staying true to its mission of improving public health outcomes.

Solution Team

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