EXHALE App

Solution Pitch

The Problem

The CDC, American Medical Association, Mental Health in America report, and others recognized that racism—both interpersonal and structural—is a serious threat to both mental and physical health. While there are up to 20,000 mental health apps in the market, there are not any specifically designed to support BIWOC in navigating and reducing the impact and effects of systemic racism. Many of these mindfulness apps used to manage stress and anxiety do not address the uniqueness of the trauma brought on by systemic racism.

The Solution

Exhale App is an emotional well-being app designed specifically for Black, Indigenous, and Women+ of Color to navigate and reduce the impact and effects of systemic racism. Exhale is a Black female-owned company that creates content, artwork, and narration for BIWOC, believing representation is a crucial component of healing. Exhale App's well-being resources partner with Black, Indigenous, and Women+ of Color in managing unique stressors and experiences due to systems of oppression and how those systems take a toll on mental and emotional health.

Stats

Exhale App has users in a total of 55 countries with over 7,200 downloads. About 1,000 of those downloads are outside of the US.

Market Opportunity

The mental health app market accounted for nearly $600 million in revenue in 2018 and is projected to grow by 23 percent, generating US $4 billion by 2027. BIWOC make up 38 percent of women in the US. If 1 percent of BIWOC in the US opt for Exhale’s median pay option of $4.99 per month, the app will generate $3 million per month in revenue. Globally, the opportunity is more significant, with the top four countries Exhale is outside the US are the United Kingdom, Canada, South Africa, and India. If 1 percent of BIWOC in these top four countries outside the US opt for Exhale’s median pay option, the app will generate $34 million per month in revenue.

Organization Highlights

• Selected as a participant for the Be Nimble Co. Accelerator Program.

• Featured in Forbes, Insider, Black Enterprise, and more.

Partnership Goals

Exhale App seeks:

• Connections to software developers to build an improved version of their app, Exhale 2.0. 

• Marketing and exposure when Exhale 2.0 is completed.