Solution Overview & Team Lead Details

Our Organization

Platinum Capital

What is the name of your solution?

Platinum Capital

Provide a one-line summary of your solution.

We are a distributed forestry platform addressing the large and fast-growing market for carbon offsets. We revolutionize forestry by indulging in micro plantations across small-holder farms, enabling them to thrive and unlock their potential.

Film your elevator pitch.

What specific problem are you solving?

We address the dual challenges of deforestation and climate change, which are interconnected and mutually reinforcing issues. Deforestation, driven by land conversion for agriculture and other activities, contributes significantly to greenhouse gas emissions and disrupts natural carbon cycles. Climate change, in turn, exacerbates environmental degradation and threatens the livelihoods of rural communities.

The problem persists due to multiple factors:

•Lack of economic incentives: Rural communities often lack viable alternatives to deforestation-based activities, resulting in short-term economic gains at the expense of long-term environmental sustainability.

•Limited access to carbon markets: Although carbon credits provide potential revenue streams for forest conservation, rural communities face barriers to entry and lack the knowledge and resources to participate in voluntary carbon markets.

•Fragmented land ownership: Small, dispersed landholdings make coordinated conservation efforts challenging.

•Insufficient technological tools: Traditional methods of monitoring and verifying carbon sequestration are labor-intensive and costly, hindering scalability.

These factors create a cycle where deforestation contributes to climate change, and climate change exacerbates the vulnerabilities of rural communities. By offering economic incentives, facilitating carbon credit transactions, and using remote sensing technology, Platinum Capital seeks to break this cycle and foster sustainable land use practices that benefit both the environment and local communities. 

What is your solution?

Our core product is a "Distributed Forestry" platform that promotes the establishment of micro-forests on smallholder lands of Colombia. Our unique approach empowers rural communities to actively participate in climate change mitigation by cultivating trees on their land, generating valuable carbon credits through carbon sequestration and value added products from agroforestry.

Leveraging state-of-the-art remote sensing technology, our platform continuously monitors the performance of micro-forests, ensuring their efficiency and sustainability. The cultivation of trees not only sequesters carbon but also enhances biodiversity, improves water cycles, and contributes to soil restoration.

A key component of our venture is the facilitation of carbon credit transactions in the voluntary carbon market. Through our platform, rural communities gain access to new income streams by selling carbon credits, fostering economic empowerment and improving their livelihoods. It also aligns with global climate goals, particularly Colombia's commitment to reducing greenhouse gas emissions by 51% by 2030. By working hand-in-hand with rural communities, we are making a tangible impact on climate resilience and creating a replicable model for environmental stewardship. 

 Our approach is uniquely suited to address the identified problem for the following reasons:

•Incentivizing Sustainable Practices: We establish micro-forests on rural lands and generate carbon credits through carbon sequestration. By monetizing these credits in the voluntary carbon market, we provide a financially viable alternative to deforestation- driven activities, incentivizing rural communities to adopt sustainable land use practices.

•Empowering Communities: Our model actively engages and empowers rural communities as key stakeholders in forest conservation. We collaborate with communities, ensuring that they receive fair compensation and benefits from carbon credit sales. We also invest in capacity-building to enhance their understanding of carbon markets.

•Leveraging Technology: Our use of remote sensing technology allows us to monitor/verify the performance of micro-forests efficiently and accurately. This technological advantage enhances the transparency & integrity of carbon credits and reduces operational costs, making conservation efforts scalable.

•Holistic Impact: Beyond addressing climate change, our venture promotes biodiversity conservation, enhances water cycles, and contributes to community well-being, creating a holistic impact that aligns with global sustainability goals. 

Who does your solution serve, and in what ways will the solution impact their lives?

Target Customers: Our target customers are organizations, businesses, and individuals who are committed to reducing their carbon footprint and actively contributing to climate change mitigation efforts. This includes:
•Corporations and Businesses: Companies seeking to offset their carbon emissions as part of their corporate social responsibility (CSR) initiatives, sustainability goals, or in response to regulatory requirements. This encompasses businesses across various industries, including manufacturing, transportation, and technology.
•Governments and Public Entities: Governmental bodies interested in supporting environmental projects to fulfill national climate commitments and promote sustainable development.
•Impact Investors and Climate Funds: Entities that focus on investing in ventures with positive environmental, social, and governance (ESG) impact, that align with their investment principles.

Beneficiaries: Our beneficiaries are Indigenous Peoples and Rural Communities (IPLC). They participate in the establishment and management of micro-forests on their lands. Benefiting in several ways:
•Sustainable Livelihoods: Rural communities receive a share of the revenue generated from the sale of carbon credits, providing a stable and equitable source of income.
•Environmental Stewardship: By participating in reforestation and forest management, communities play a direct role in enhancing biodiversity, conserving ecosystems, and mitigating climate change.
•Empowerment: Our venture emphasizes social inclusion, gender equality, and capacity building, empowering communities to have an active voice in decision-making processes and fostering long-term resilience. 

The challenges facing farmers in Colombia are complex and deeply rooted, they require a comprehensive approach that addresses the root causes of poverty and economic insecurity. Our work is designed to resolve this oppression by empowering farmers to participate in the forestry industry, addressing systemic barriers that limit their access to markets, training, and financial resources.

How are you and your team well-positioned to deliver this solution?

We possess a deep understanding of the Colombian Indigenous Peoples and Rural Communities (IPLC) and their unique challenges. Through extensive engagement, we have developed a strong grasp of their needs, aspirations, and the various obstacles they face. Moreover, one of our founding members grew up in the community, crucial in designing a solution that caters to their specific requirements. This first-hand experience makes us intimately familiar with the local context, culture, and social dynamics. By maintaining strong connections and ongoing dialogue with the peoples of the Uraba region, we adapt our solution based on their feedback and insights, ensuring a tailored approach that effectively addresses deforestation and climate change.

Standards must be followed, especially the Free, Prior and Informed Consent (FPIC)  -a specific right that pertains to indigenous peoples and is recognised in the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP)  We actively involve the communities in every stage of the process, from identifying suitable land for micro-forests to developing capacity-building programs that enable participation in the voluntary carbon market. This collaborative approach allows us to create a solution that not only addresses environmental challenges but also supports the specific needs and priorities.

Our team's diverse skills and expertise in areas such as land tenure, remote sensing technology, carbon markets, and agroforestry enable us to develop an innovative and comprehensive solution. By leveraging the latest advancements in technology and market-based mechanisms, we can drive sustainable change at scale.

Which dimension of the Challenge does your solution most closely address?

Adapt land and coastal areas to more extreme weather, including through climate-smart agriculture or restoring natural ecosystems to mitigate impacts.

In what city, town, or region is your solution team headquartered?

Medellin, Colombia

In what country is your solution team headquartered?

  • Colombia

What is your solution’s stage of development?

Pilot: An organization testing a product, service, or business model with a small number of users

How many people does your solution currently serve?


Why are you applying to Solve?

Applying to Solve represents a unique opportunity for our team to join a vibrant, impact-driven community that transcends traditional barriers. By harnessing Solve's ecosystem, we aim to address financial, technical, cultural, and market challenges, transforming our solution into an influential force against deforestation and climate change. As we navigate the delicate intricacies of the voluntary carbon market and form synergistic partnerships, we will also enrich our understanding of diverse cultural dynamics, empowering local communities across the globe. We believe that the fusion of Solve's financial support, MIT's cutting-edge expertise, and the shared wisdom of Solver teams will not only elevate our project but also ignite a creative spark that distinguishes us from the rest—ultimately propelling our mission towards a sustainable, resilient future.

Who is the Team Lead for your solution?

Federico Perez, Founder and CEO

More About Your Solution

What makes your solution innovative?

Our solution revolutionizes the forestry industry by seamlessly integrating income generation for smallholder farmers with carbon sequestration, offering a more sustainable and socially responsible alternative to conventional large-scale industrial practices. By leveraging cutting-edge proprietary software tools and data analytics, we optimize forestry operations, enabling data-driven decisions that enhance efficiency, productivity, and environmental outcomes—surpassing the capabilities of traditional methods. This innovative approach can inspire other players in the space to adopt similar strategies, accelerating the fight against deforestation and climate change. Furthermore, our emphasis on social impact fosters economic opportunities and ameliorates the livelihoods of smallholder farmers through collaborative partnerships, providing training, resources, and market access. By empowering farmers to derive additional income from their land, our solution not only safeguards but also rejuvenates natural forests, potentially transforming the market dynamics and driving long-lasting, positive change.

What are your impact goals for the next year and the next five years, and how will you achieve them?

In the next year, our primary impact goal is to engage with 1,000 smallholder farmers, effectively sequestering 10,000 tons of carbon while increasing their income by 30%. To achieve this, we will expand our farmer network, enhance our training programs, and strengthen market access to enable the sale of sustainably produced goods. Furthermore, we will leverage Platinum Capital's go-to-market strategy by generating and selling verified carbon credits from our micro-forests and offering tailored carbon offsetting packages to corporations in alignment with their sustainability objectives.

Over the next five years, we aim to scale our impact exponentially by partnering with 20,000 farmers, sequestering 500,000 tons of carbon, and doubling their income. To accomplish this ambitious vision, we will refine our technology-driven approach, forge strategic partnerships with local and international stakeholders, and raise awareness about the importance of sustainable forestry practices. Additionally, we will collaborate with government agencies and NGOs to align with climate policies, access funding, and receive technical support. At the grassroots level, we will engage rural communities through educational workshops and inclusive decision-making processes, building trust and long-term commitment.

To expand our reach and attract more customers, we will utilize digital marketing platforms and storytelling to showcase the positive impact of our venture. We will also actively participate in industry events and networking opportunities, connecting with key stakeholders, investors, and impact-driven organizations. By driving customer acquisition, generating revenue from carbon credit sales, and amplifying positive environmental and social impact, our comprehensive strategy aims to transform the lives of smallholder farmers and promote a greener, more prosperous future for all.

Which of the UN Sustainable Development Goals does your solution address?

  • 1. No Poverty
  • 2. Zero Hunger
  • 6. Clean Water and Sanitation
  • 8. Decent Work and Economic Growth
  • 10. Reduced Inequalities
  • 11. Sustainable Cities and Communities
  • 13. Climate Action
  • 15. Life on Land

How are you measuring your progress toward your impact goals?

Our approach to impact measurement encompasses three dimensions:
•Environmental Impact: We quantify carbon dioxide captured by micro-forests using remote sensing technology and carbon accounting methodologies. Additionally, we monitor improvements in biodiversity and ecosystem health.
•Social Impact: Our venture empowers rural communities by enabling them to benefit from carbon credit sales. We assess improvements in quality of life, prioritize gender equality, and ensure social inclusion in decision-making.
•Economic Impact: We generate sustainable livelihoods for rural communities by providing forest management opportunities and facilitating carbon credit sales. Our financial performance is closely monitored to deliver a strong return on investment.
Scalability and replicability are central to our approach, allowing us to expand our impact to new regions. Our Monitoring, Evaluation, and Learning (MEL) practices will ensure robust data collection and continuous improvement in maximizing impact.

What is your theory of change?

Our theory of change is rooted in the belief that if we create tailored market-based mechanisms to value natural capital, then bio-businesses that contribute to climate mitigation, resilience, and adaptability will become financially viable and beneficial for local communities involved in the value chains. By establishing such market mechanisms, we expect ecosystems to not only become financially feasible but also expand and serve as a contemporary model for low-emission, resilient business development.

Our logical framework begins with activities such as providing training to smallholder farmers on sustainable forest management, generating and selling verified carbon credits, and offering tailored carbon offsetting packages to corporations. These activities lead to immediate outputs such as increased income for farmers, sequestration of carbon, and improved environmental stewardship.

The longer-term outcomes for our target population include enhanced livelihoods, healthier ecosystems, and greater climate resilience. We anticipate that these outcomes will contribute to a shift in the market, making sustainable and eco-friendly business models more attractive and accessible for investors and entrepreneurs.

To support our theory of change, we rely on evidence from third-party research, findings from impact evaluations, and data from interviews with our target population. Furthermore, we harness technology to unlock large-scale mobilization of private capital towards the sector, ensuring a sustainable and impactful future for both the environment and the communities we serve.

Describe the core technology that powers your solution.

Our innovative technology-driven approach uses proprietary software tools and data analytics to optimize forestry operations, making informed decisions that enhance efficiency, productivity, and environmental outcomes. By leveraging satellite imagery, remote sensing, and GIS data, our solution enables monitoring of forest health, carbon sequestration, and growth patterns in real-time. This data-driven approach also aids in identifying suitable locations for sustainable forestry initiatives and helps us develop customized forest management plans for participating smallholder farmers.

In addition to digital technology, we embrace traditional, ancestral, and natural technologies to further enhance the efficacy of our solution. By incorporating centuries-old irrigation and building techniques, we ensure that our sustainable forestry practices are in harmony with local ecosystems and cultural heritage. By combining modern technology with traditional knowledge, we create a holistic solution that effectively addresses the pressing challenges of climate change, deforestation, and rural livelihoods.

Which of the following categories best describes your solution?

A new application of an existing technology

Please select the technologies currently used in your solution:

  • Ancestral Technology & Practices
  • Artificial Intelligence / Machine Learning
  • GIS and Geospatial Technology
  • Imaging and Sensor Technology
  • Software and Mobile Applications

In which countries do you currently operate?

  • Colombia

In which countries will you be operating within the next year?

  • Colombia
  • United States
Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models

How many people work on your solution team?


How long have you been working on your solution?

1 year

What is your approach to incorporating diversity, equity, and inclusivity into your work?

Our approach to incorporating diversity, equity, and inclusivity is deeply embedded in our work, ensuring that all stakeholders feel welcomed, respected, and valued. We prioritize the diversity of our leadership team, actively seeking members from various backgrounds, cultures, and experiences. To foster a more diverse, equitable, and inclusive environment, we set clear goals, implement actionable strategies, and continuously monitor our progress. Our commitment extends to empowering marginalized communities by involving them in decision-making processes, offering training and resources, and ensuring fair access to opportunities and benefits. By embracing diversity, equity, and inclusivity, we create an organization that is not only socially responsible but also more resilient and innovative, better equipped to address complex global challenges.

Your Business Model & Funding

What is your business model?

Our business model is based on establishing and managing micro-forests for carbon sequestration, generating revenue through the sale of carbon credits on the voluntary carbon market. Our venture collaborates with rural communities to plant and maintain micro- forests on their lands, enhancing their ability to sequester carbon dioxide from the atmosphere.

Our approach involves leveraging remote sensing technology to monitor the performance of the micro-forests and quantify the amount of carbon captured. We then translate this data into carbon credits, each representing a metric ton of carbon dioxide sequestered. The carbon credits are verified by recognized standards, ensuring their credibility and marketability.
We market and sell these carbon credits to environmentally conscious organizations, businesses, and individuals looking to offset their carbon emissions while contributing to climate change mitigation efforts. The revenue generated from the sale of carbon credits is shared with the rural communities involved in forest management, creating a sustainable and equitable income source for them.

In addition to revenue from carbon credit sales, Platinum Capital explores opportunities to enhance the value of the micro-forests, such as promoting biodiversity conservation and ecosystem services. We also seek partnerships with impact investors and climate funds to support the scalability of our model.

Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Organizations (B2B)

What is your plan for becoming financially sustainable?

Our plan for financial sustainability revolves around generating revenue from carbon credit sales and fostering strategic partnerships.We target environmentally conscious organizations, businesses, and individuals who wish to offset their carbon emissions while supporting climate change mitigation efforts.For the pilot we have been participating in an incubator program and are currently applying to grants. In the next weeks we will start our equity fundraising efforts.

The revenue generated from carbon credit sales is shared with the participating rural communities, creating a sustainable and equitable income source. Beyond carbon credit sales, we explore opportunities to enhance micro-forest value through biodiversity conservation and ecosystem services. We also actively seek partnerships with impact investors and climate funds to support the scalability of our model, ensuring our venture's long-term financial sustainability and continued positive impact on both the environment and the communities we serve.

Share some examples of how your plan to achieve financial sustainability has been successful so far.

Our plan for achieving financial sustainability has shown early signs of success. After presenting our business model at an event in Korea, our founder sparked interest from a Korean bank that is now engaged in discussions to provide financing for our pilot project. This collaboration demonstrates the potential of our model to attract investment and secure financial support from external stakeholders, validating our approach and reinforcing the viability of our venture in the long term. As we continue to execute our strategy and showcase the positive impacts of our work, we anticipate further success in securing partnerships and funding sources that will contribute to our financial sustainability.

Solution Team

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