Solution Overview & Team Lead Details

Our Organization

Universiti Teknologi MARA

What is the name of your solution?


Provide a one-line summary of your solution.

The Urban-Biz is a long-term community service project that plays a role in creating a more inclusive entrepreneurial community among poor urban through exposure to various digital business platforms and strategies to generate wider economic opportunities.

Film your elevator pitch.

What specific problem are you solving?

The Covid-19 pandemic heavily affected poor urban dwellers in Malaysia. While 7% of low-cost public housing flats (PPR) household heads had never attended school, 59% of them had at least a secondary education. They are only able to find low-skilled employment with low wages due to their lower educational attainment. Given the impact of Covid-19 and the fact that 3.8% of PPR household heads work on a temporary or part-time job.  Around 20% of households in PPRs are self-employed or run small companies to make a living. Hence, the hysteresis impact of Covid-19 is hugely impacted poor urban and imposed a big threat to quality of life.

What is your solution?

We are proposing a knowledge transfer program involving mid-term coaching on digital-based business solutions using social network services ie. Lazada, Shopee, TikTok and Instagram. 

Who does your solution serve, and in what ways will the solution impact their lives?

Our solution should be reskilling and upskilling the business skills and strategies among poor urban in Selangor. These communities are categorized as poor urban dwellers with a monthly household income of less than USD 670.They will be coached on developing their business knowledge, skills and strategies with the help of social network sites.

How are you and your team well-positioned to deliver this solution?

Our team is comprised of lecturers and practitioners from various fields: e-commerce, entrepreneurs, and digital media. Our university emphasizes entrepreneurship and has a strong link with industry. The communities will be given the voices to share their opinions and views.

Which dimension of the Challenge does your solution most closely address?

Make it easier and more affordable for individuals and MSMEs to make investments and transfer payments, across geographies and across different types of platforms

In what city, town, or region is your solution team headquartered?

Shah Alam , Selangor, Malaysia

In what country is your solution team headquartered?

  • Malaysia

What is your solution’s stage of development?

Prototype: A venture or organization building and testing its product, service, or business model, but which is not yet serving anyone

Please share details about what makes your solution a Prototype rather than a Concept.

We are currently equipped with the modules of training and the deployment of the project is scheduled for 1st of June 2023.

How many people does your solution currently serve?

We have received thirty-six participants from the targeted audience as our first batch of mentees.

Why are you applying to Solve?

We are applying to Solve so that we can gain more diverse business models, skills and strategies on our teams besides the monetary benefit for the program especially when monitoring and supporting the initial steps of business from the participants

In which of the following areas do you most need partners or support?

  • Business Model (e.g. product-market fit, strategy & development)
  • Financial (e.g. accounting practices, pitching to investors)
  • Monitoring & Evaluation (e.g. collecting/using data, measuring impact)

Who is the Team Lead for your solution?

Dr Nurul Hijja Mazlan

More About Your Solution

What makes your solution innovative?

We are working on the ease-of-use technology feature that is accessible by mostly all kinds of life - mobile phones and the internet. These two important things will be the tools and platforms for business among poor urban dwellers.

What are your impact goals for the next year and the next five years, and how will you achieve them?

We are targeting at least half of the participants will be able to generate a stable income of no less than RM2000 monthly per household. In the next five years, we are aiming of them being a group entrepreneurs that will be able to give to society.

Which of the UN Sustainable Development Goals does your solution address?

  • 1. No Poverty
  • 2. Zero Hunger
  • 5. Gender Equality
  • 8. Decent Work and Economic Growth
  • 10. Reduced Inequalities
  • 11. Sustainable Cities and Communities
  • 12. Responsible Consumption and Production

How are you measuring your progress toward your impact goals?

Our main goal is to eradicate poverty thus leading to good life.

What is your theory of change?

Our theory of change is based on social culture theory.

Describe the core technology that powers your solution.

Social media networks

Which of the following categories best describes your solution?

A new business model or process that relies on technology to be successful

Please select the technologies currently used in your solution:

  • Audiovisual Media
  • Behavioral Technology
  • Crowd Sourced Service / Social Networks
  • Software and Mobile Applications

In which countries do you currently operate?

  • Malaysia

In which countries will you be operating within the next year?

  • Malaysia

Solution Team

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