Solution Overview & Team Lead Details

Our Organization

Gentreo, Inc.

What is the name of your solution?


Provide a one-line summary of your solution.

Life and Estate Planning for Everyone

Film your elevator pitch.

What specific problem are you solving?

Families lose 3 to 11% of the wealth of what they could have inherited if they had proper estate planning according to multiple sources. Not just wealthy families, but all families. Gentreo is next generation life and estate planning for everyone as we have made it affordable and easy to use from a computer or phone.  We walk people through major life inflection points like getting married, having a baby, moving, getting divorced and more.  Gentreo provides easy-to-use, guided on-line software to learn about, complete and store estate planning documents like healthcare proxies, advanced directives, wills and other important information. Gentreo takes it one step further by letting families share the documents and critical caregiving information with all those they love and trust.  When things happen, it's as easy as hitting a button to get the help one needs when things happen.  Help and documents are now just a few clicks away no matter where you live.  It is now affordable for everyone to plan and protect themselves and their families.

What is your solution?

Gentreo provides easy-to-use, guided on-line software to learn about, create, complete and store state specific estate planning and related documents. Specifically, Gentreo first educates families and caregivers about the need for documents such as wills, powers of attorney, health care proxies and more and educates users about how to use technology to save time, money and heartache.  Next, Gentreo lets users create documents like a state specific health care proxy, a power of attorney, a living will, a will, trusts and more.  To help families support those near and far, we provide the Gentreo Digital Family Vault that saves and shares any or all critical information and documents with whom you choose for the future. It is now affordable for everyone to plan and protect themselves and their families and save hard earned money.  

Who does your solution serve, and in what ways will the solution impact their lives?

Gentreo is applying for the Financial Inclusion Challenge as Gentreo is for the 99% of us who haven't been able to afford expensive legal help to make sure our families are taken care of during life’s toughest situations. 80% of people do not have a full estate plan and even if they do, their estate plans are often out of date.  Gentreo is super affordable and easy to use with even a phone.  Videos, blogs and more can help people have a place to go to learn about what they are going through instead of scouring the internet and getting bad information or worse, being taken advantage of by people who see they are going through something.

How are you and your team well-positioned to deliver this solution?

Gentreo is based in Quincy, MA, MA Opportunity Zone. We are part of the Qubic Labs in Quincy which aims to help businesses that are helping others with technology grow.  We are a certified women-owned business.  We have all lived through caring for aging parents, losing parents and having people try to take advantage of us when this happened.  This is why we founded Gentreo.  Our name means three generations as we are on a mission to help people be able to care for themselves, their parents and their children.

All founding members are still with Gentreo, in the same roles.  My sister and I (Renee) traveled from MA to PA for three days to watch our parents pay $10,000 for estate planning legal help that came out of a book.  Our parents were your average next door neighbors.  John spent $10,000 and two weeks closing his grandmother’s $2,000 estate.  Families cannot suffer these burdens and can’t handle the cost or lost time.  Families and friends live around the globe today as well.  Gone are the days of being able to run to a filing cabinet to find materials.  These are the reasons we founded Gentreo and are building a great company to help everyone in this special time in history where so many are caring for aging parents, themselves and children alike.

We are specifically proud of our ability to help everyone create a will and Health Care Proxy that is correct for them and then be able to share that on their phone.  Too many people don't have either a will or health care proxy, don't know what to do when something happens as we have lived this and created Gentreo and features on Gentreo to make sure this doesn't happen to other familes as well.  


Which dimension of the Challenge does your solution most closely address?


In what city, town, or region is your solution team headquartered?

Quincy, MA

What is your solution’s stage of development?

Scale: A sustainable enterprise working in several communities or countries that is focused on increased efficiency

How many people does your solution currently serve?

We are available in all 50 US States and are soon moving into Canada and then Europe. 

Why are you applying to Solve?

We need to reach more people in ways that are culturally relevant and to develop educational materials that help all know that they can now afford to make the decisions they might not have been able to in the past. We need assistance in doing this.  We also need to raise funds in order to support programs that help our work with community programs as well as we do a lot of education and want to grow those efforts.  

In which of the following areas do you most need partners or support?

  • Financial (e.g. accounting practices, pitching to investors)
  • Product / Service Distribution (e.g. delivery, logistics, expanding client base)
  • Public Relations (e.g. branding/marketing strategy, social and global media)

Who is the Team Lead for your solution?

Renee Fry

Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models

How many people work on your solution team?


How long have you been working on your solution?

4 years

What is your approach to incorporating diversity, equity, and inclusivity into your work?

We are a certified women owned business

Solution Team

  • Renee Fry CEO, Gentreo, Gentreo, Inc.
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