Basic Information

Our tagline:

CSR Recruiitment Platform leveraging on fintech, HR-tech, AI to transform the way people get jobs and boost financial inclusion.

Our pitch:

Millions of people lose their jobs daily due to business transformation and automation. At the same time, businesses elsewhere in the world need the skills of those people who have been laid off. However, it is not easy for the two parties to meet, there is a lack of information about the skills on demand resulting in a ''digital skills gap''. The situations is even worse for disadvantaged people as there are very few opportunities created for them.

Transformify leverages on fintech, HR-tech, and AI to close the digital skills gap, help people to upskill by suggesting relevant elearning, create opportunities for people in need, and boost the financial inclusion. We have developed CSR programs to address the needs of people living in high-unemployment areas, post-war zones, women in the Middle East, single parents, people with disabilities, refugees, etc. 


To create more jobs, Transformify helps startups to access talent, enter new markets and transfer secure payments.

Market Entry Pack for Startups

Watch our elevator pitch:

Where our solution team is headquartered or located:

London, UK

The dimensions of the Challenge our solution addresses:

  • Upskilling, Reskilling, and Job Matching
  • New Industries
About Your Solution

What makes our solution innovative:

Transformify leverages on fintech, HR-tech, and AI to transform the hiring of freelancers, experts, and consultants into a B2B experience, create opportunities for people in need and boost financial inclusion. 

As a member of the Digital Jobs and Skills Coalition of the EU Commission, we work on closing the digital skills gap by providing data about the skills on demand and suggesting relevant elearning courses to the job seekers.


Transformify ranks in Index 100 in the UK for 2nd year in a row and our Rebuild Lives program addressing the needs of refugees and people living in post-war zones is unique.

How technology is integral to our solution:

Transformify leverages on fintech, HR-tech, and AI to help businesses grow their teams, enter new markets, and boost sustainable growth. Our algorithms match candidates to jobs, based on skills, location, salary expectations. etc. The data is also used to learn from the career path of the job seekers, compare to the skills required by the business, and suggest relevant eLearning to help upskill or re-skill.

ServiceOptimizer by Transformify is among Top10 fintech Innovations in the UK. 

Our solution goals over the next 12 months:

Transformify has registered job seekers from 150+ countries and business partners on 3 continents. In the next 12 months, we will expand our user base and work on the adoption of #RebuildLives program to help revitalize post-war zones and solve the refugee problem in the EU and worldwide.

Expansion Plan - Link

Our vision over the next three to five years to grow and scale our solution to affect the lives of more people:

Transformify works on CSR programs addressing the needs of specific target groups - women in the Middle East, refugees and people living in post-war zones, people living in high unemployment areas, people with disabilities, etc. 

In less than 2 years, we expanded to 150+ countries and continue to grow thanks to our market entry strategy.

Empowering Women in India

Our promotional video:

The key characteristics of the populations who will benefit from our solution in the next 12 months:

  • Adolescent
  • Adult
  • Old age
  • Non-binary
  • Urban

The regions where we will be operating in the next 12 months:

  • Europe and Central Asia
  • US and Canada
  • East and Southeast Asia

How we will reach and retain our customers or beneficiaries:

Transformify has secured strategic partnership agreements with WeWork, Payoneer, Roam, etc. as well as the support of Virgin and the European Commission. Prior to entering a new market, we secure partnerships with local organizations and businesses and engage with the freelance communities, the universities, NGOs, etc.

How many people we are currently serving with our solution:

Transformify has registered job seekers from 150+ countries and business clients on 3 continents. 

Index 100 - Link 

Our users are matched to jobs, receive secure payment, benefit from the premium packs of business services provided by our partners, or use our software solutions to manage the relationship with and the payments to freelancers and temporary workers. 

How many people we will be serving with our solution in the 12 months and the next 3 years:

By the end of 2018, we expect to be serving 5 million people, and to grow to 20 million in three years. 

Transformify expanded to 150+ countries in less than 2 years on a very short budget, we received a number of awards, and are one of the very few startups ever admitted to the Digital Skills and jobs Coalition of the EU Commission. 

About Your Team

How our solution team is organized:


How many people work on our solution team:


How many years we have been working on our solution:

3-4 years

The skills our solution team has that will enable us to attract the different resources needed to succeed and make an impact:


Lilia Stoyanov, CEO


Professor, Zigurat Business School, Barcelona

Expert evaluator, Horizon 2020, EU Commission

Director PTP Europe Coca – Cola Enterprises

GM&CFO, Skril/ Paysafe, USD 800mio exit (CVC)

Auditor EY


PGDip Financial Strategy, Oxford University ACCA

MA Accounting & Assurance, BA Management


2013 Finance Excellence Award, Coca-Cola Enterprises

2017 First Women Award (UK)

Backed by an experienced team having a successful track record worldwide.

Our revenue model:

Transaction fee: We take 2-10% commission on each payment transaction and USD 20/40/50 on each job listing.

SaaS: Service Optimizer and the Recruitment Software for Managing Freelancers and Temporary Workers are based on monthly subscription.

Revenue Share: Our key partners share their revenue with Transformify.

Advertisement: Revenue from advertisement.

Churn Rate <1%

CSR Campaigns: Custom pricing based on client’s needs.

Partnership Potential

Why we are applying to Solve:

We believe that Solve can help us to reach out to new strategic partners and clients and to boost brand awareness. 

Our CSR programs, and #RebuildLives in particular, will transform for good the lives of millions people if the information is disseminated and reaches the relevant organizations and big businesses. 

The key barriers for our solution:

Raising brand awareness and disseminating information regarding Transformify's CSR programs and technology solutions is key for our success and Solve can help us to spread the word and reach our to the right partners. 

The types of connections and partnerships we would be most interested in if we became Solvers:

  • Technology Mentorship
  • Connections to the MIT campus
  • Media Visibility and Exposure
  • Grant Funding
  • Debt/Equity Funding

Solution Team

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