James Centenera

Co-Founder and CEO, TULA Philippines


James is a social entrepreneur passionate about innovative education models that can transform learning in the developing world. James currently leads The Ultimate Learning Accelerator (TULA), a chain of innovative after-school learning centres that he co-founded in the Philippines in 2015. TULA’s focus is preparing children for a successful future by developing their academic knowledge, character, attitude, and 21st century skills. Prior to this, James established and led operations of APEC Schools, the fastest growing chain of affordable private schools in the Philippines. Before APEC, he led business development for the Pearson Affordable Learning Fund, identifying and developing promising education ventures globally. Although James is now focused on education, he started his career as a management consultant with McKinsey & Company. He still provides consulting support on education reform projects with Acasus. James has a Bachelor of Electrical Engineering from the University of New South Wales, Australia.


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