Shalonna Melton is a Product Adoption Expert at McKinsey. She has a proven track record as a creative, inspiring, and forward-thinking leader. Shalonna brings more than 15 years of experience in guiding cross-functional teams to create customer-centric products and services that serve their clients’ needs in unique ways. She is responsible for driving overall technology transformation, product adoption, and impactful, insights-based content that addresses customer pain points with product value creativity. With creative storytelling and human-centered applications, she delivers world-class integrated behavior change campaigns that inform, engage, and inspire better outcomes.

Shalonna has extensive experience in developing comprehensive marketing strategies and executing plans that drive growth, revenue, build brand equity, and create customer loyalty.

Shalonna is a customer-centric and innovative marketer who consistently delivers results by crafting compelling strategic visions and messaging, building capabilities, and driving execution. She is a passionate leader who thrives on building, developing, and nurturing future leaders. Shalonna is an advocate for progression in the DE&I space and an advocate for women in tech. She leans in to drive diversity so others feel seen, heard, valued, and engaged.

Before joining McKinsey, Shalonna worked at American Express and Verizon Wireless in the where she developed brand and marketing solutions, drove customer transformations and executed campaigns and insights that delivered growth for clients.

Shalonna is a dual graduate from Clark Atlanta University with a MBA and Bachelor or Arts in Marketing and Management. She is an avid fitness fanatic and yoga instructor residing in Atlanta with her boxer Max. Shalonna also volunteers with various global and local nonprofits in Atlanta where she mentors young women.