Vic Strecher PhD, MPH

CEO, JOOL Health and Univ. of Michigan

United States

Vic is a behavioral scientist, professor, and Director of Innovation at the University of Michigan’s School of Public Health. In 1995, Vic founded the UM Center for Health Communications Research. In 1998, he founded HealthMedia, a digital health coaching company that was sold to J&J in 2008. In 2015 he founded JOOL Health, a digital health solution company that integrates the science of health and well-being, advanced smartphone and biometric technology, and big data analytics.

Solution: JOOL is a purpose-driven technology-based solution for promoting well-being, self-transcendence, resilience, energy, and willpower. JOOL helps you discover your life purpose, monitor how well you are aligned with four domains of purpose (personal, family, work, community), and develop the energy and willpower to pursue it.


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